Should You Use Hyphens in Your Domain Name?

When choosing a domain name for your business, one key consideration is whether to include hyphens. While hyphens might seem like a simple way to secure a domain name that’s already taken or improve readability, they come with several drawbacks that could impact your brand’s credibility and online success.

Why You Should Avoid Hyphens in Your Domain Name

1. Harder to Remember

People tend to forget hyphens when typing URLs, which can lead to lost traffic. A domain without hyphens is easier to recall and share.

2. Increased Risk of Typosquatting

Hyphenated domains are more vulnerable to typosquatting—where others register similar names without hyphens to capture misdirected traffic.

3. Negative Brand Perception

Domains with hyphens can sometimes appear less professional or even spammy. A clean, simple domain looks more credible and trustworthy.

4. Poor User Experience

A domain without hyphens is quicker to type and easier to communicate verbally. Saying "Visit my-business-site.com" is less intuitive than "mybusinesssite.com."

When a Hyphen Might Be Acceptable

While avoiding hyphens is generally best, there are rare cases where they might be useful:

• Clarifying Meaning – If combining words without a hyphen creates an unclear or misleading phrase, a hyphen can improve readability.

• Domain Availability – If your ideal domain is unavailable, using a hyphen may be a workaround—but it's still not ideal.

The Bottom Line

For branding, usability, and credibility, it's usually best to choose a domain without hyphens. If you must use one, consider the long-term impact on user experience and brand trust. A short, clean, and memorable domain name will always serve your business better in the long run.

Paul G-Wood

+44 752 500 6255

www.marketingmattersonline.com

paul@marketingmattersonline.co.uk

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AI Visibility and Schema Markup Guide from Marketing Matters Online

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AI Visibility and Schema Markup Guide for Marketing Matters Online.pdf

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www.marketingmattersonline.com www.marketingmattersonline.co.uk

This guide explains how to improve your website's visibility in AI-generated search results, including specific steps for implementing schema markup on Wix websites. It also serves as a resource to share with our existing and prospective clients.

SEO – Search Engine Optimisation – Google, Bing, Yahoo

AEO – Ask Engine Optimisation – Ai search results – Chat GPT, Perplexity, Gemini, Co-Pilot

+44 (0) 752 500 6255

Why Optimise for AI Searches?

AI tools rely on advanced indexing methods and natural language processing to deliver search results. By tailoring your website to these methods, you can:

• Enhance Visibility: Appear prominently in AI-powered search results.

• Improve Click-Through Rates: Rich results (like FAQs and reviews) attract more users.

• Establish Credibility: Present a professional and authoritative online presence.

Strategies for Improving AI Search Visibility

1. Optimise for Structured Data

Structured data helps AI tools understand your website better. Implementing schema markup on your Wix site allows search engines to deliver richer search results.

2. Target AI-Specific Keywords

Use natural language phrases and conversational queries to optimise content. Using our business, Marketing Matters Online Examples may include:

• "Who provides top website design in Nuneaton?"

• "Best online marketing experts near me in Nuneaton."

3. Create AI-Friendly Content

Publish detailed, user-focused content such as:

• Blog posts answering industry-specific questions.

• FAQ sections addressing common client concerns.

4. Enhance Local Search Presence

Ensure your business is optimised for local SEO by:

• Keeping your Google Business Profile updated.

• Adding location-optimised meta descriptions and titles.

5. Build Credibility

• Collect and display customer reviews.

• Partner with local businesses for backlinks.

What Is Schema Markup?

Schema markup is structured data added to your website’s HTML that helps search engines understand your content better. It uses formats like JSON-LD, Microdata, or RDFa to organise information.

Why Use Schema Markup?

• Improves your chances of appearing in rich results (e.g., FAQs, reviews, business info panels).

• Helps AI tools provide more accurate and engaging search results.

Types of Schema Markup for Your Business

1. Local Business Schema

Defines key business information like name, address, and operating hours. Using our business, Marketing Matters Online as an example:-

Example Code:

{

  "@context": "https://schema.org",

  "@type": "LocalBusiness",

  "name": "Marketing Matters Online",

  "address": {

    "@type": "PostalAddress",

    "streetAddress": "133 Nuneaton High Street",

    "addressLocality": "Nuneaton",

    "addressRegion": "Warwickshire",

    "postalCode": "CV11 5XX",

    "addressCountry": "UK"

  },

  "telephone": "+44 0752 500 6255",

  "openingHours": "Mo-Fr 09:00-17:00",

  "url": "https://www.marketingmattersonline.com"

}

2. Service Schema

Highlights specific services you offer.

Example Code:

{

  "@context": "https://schema.org",

  "@type": "Service",

  "serviceType": "Website Design",

  "provider": {

    "@type": "LocalBusiness",

    "name": "Marketing Matters Online",

    "url": "https://www.marketingmattersonline.com"

  },

  "areaServed": {

    "@type": "Place",

    "name": "Nuneaton"

  }

}

3. FAQ Schema

Displays frequently asked questions directly in search results.

Example Code:

{

  "@context": "https://schema.org",

  "@type": "FAQPage",

  "mainEntity": [

    {

      "@type": "Question",

      "name": "What services does Marketing Matters Online offer?",

      "acceptedAnswer": {

        "@type": "Answer",

        "text": "We offer website building, SEO, and online marketing services tailored to businesses in Nuneaton."

      }

    }

  ]

}

Implementing Schema Markup on Wix Websites

Step 1: Add Custom Code

1. Log in to your Wix account and open your website editor.

2. Go to Settings > Advanced > Custom Code.

3. Paste the JSON-LD schema markup into the designated area.

Step 2: Validate Schema

1. Use Google’s Rich Results Test to verify your schema implementation.

2. Address any errors or warnings to ensure accuracy.

Step 3: Monitor Performance

1. Track schema-related performance in Google Search Console under the "Enhancements" tab.

2. Regularly update schema as your business evolves.

Summary of Key Actions

• Optimise Content: Use AI-focused, natural language keywords.

• Implement Schema: Add relevant schema types like Local Business, Service, and FAQ.

• Monitor and Adjust: Regularly check performance and refine strategies.

Following these steps, will improve online visibility and help any business with an online presence (i.e. Website) to achieve and maintain similar ranking and SEO as well as AEO success.

www.marketingmattersonline.com www.marketingmattersonline.co.uk

Understanding the Importance of a Google Business Profile (GBP)

This guide explains the importance of setting up a Google Business Profile (GBP) for your business. It’s written in simple terms for anyone with limited IT experience. You’ll see the benefits of a GBP, learn where your profile appears on Google, and see how to set one up.A Google Business Profile is a free online listing that allows your business to show up in Google Search results and on Google Maps. It helps customers find you easily, see what you offer, and get in touch with you. Here’s how it works and why it’s essential.

1. What is a Google Business Profile?

A Google Business Profile is a free listing that makes it easier for people to find your business when they search for related services or products. It shows up on Google Search and Google Maps, allowing potential customers to easily view your business details and get directions.

2. Where People Will See Your Business Profile

- Google Search Results (SERP): When someone searches for your business or services similar to yours, your profile appears prominently in Google’s search results.- Google Maps: Your business location shows up on Google Maps, making it easy for customers to get directions, contact details, and reviews.

3. Key Benefits of a Google Business Profile

- Increased Visibility: Your business is more visible to people searching locally for your services.- Customer Connection: Customers can view your hours, services, photos, and contact information, giving them confidence in your business.- Positive First Impressions: A professional profile with good reviews makes your business look trustworthy and approachable.- Customer Reviews: Reviews on your profile allow new customers to see past experiences, helping build trust.

4. How to Set Up Your Google Business Profile

Setting up a Google Business Profile is simple and can be done in a few steps:1. Go to google.com/business and click "Manage Now".2. Sign in to your Google Account.3. Enter your business details, such as name, address, phone number, and website link.4. Verify your business by following the instructions.5. Once verified, update your profile with hours, services, and photos.For a smooth setup, use clear, professional photos, and ensure contact information is accurate.

Conclusion

A Google Business Profile listing is an invaluable, free tool to make your business easy to find. With minimal setup time, you can greatly improve your business’s visibility and attract new customers.

If you have any questions or need assistance setting up your GBP, feel free to reach out...

www.marketingmattersonline.com

info@marketingmattersonline.co.uk