2D v 3D Logo Design... which is Best?

There are various factors to consider when choosing between a 2D 2 colour logo or a full-colour 3D logo for marketing and branding purposes. Let's take a closer look at the pros and cons of each option.

Pros of a 2D 2 Colour Logo:

Simplicity: A 2D 2 colour logo is simple and easy to reproduce. Could be argued that It is also easier to recognize and remember because of its simplicity.

Cost-effective: A 2D 2 colour logo is less complex than a 3D logo, which means it is less expensive to produce.

Versatility: A 2D 2 colour logo can be easily scaled and adapted for different uses, such as printing on different materials, and online usage.

Cons of a 2D 2 Colour Logo:

Limited Creativity: A 2D 2 colour logo may not be as visually engaging or creative as a 3D logo. The use of only two colours can be limiting in terms of design possibilities.

Lack of Depth: A 2D 2 colour logo lacks the depth and dimensionality of a 3D logo. It can appear flat and less dynamic.

Pros of a Full Colour 3D Logo:

Visual Appeal: A full-colour 3D logo has more depth, dimensionality, and visual interest than a 2D 2 colour logo. It can stand out more in crowded markets.

Flexibility: A 3D logo can be adapted for different mediums, including on print and digital platforms, making it more versatile than a 2D 2 colour logo.

Brand Recognition: A well-designed 3D logo can become an integral part of a brand's identity and be instantly recognisable.

Cons of a Full Colour 3D Logo:

Costly: A full-colour 3D logo requires more time, effort, and expertise to create, which means it is more expensive to produce than a 2D 2 colour logo.

Complex: A full-colour 3D logo can be complex and difficult to reproduce in different mediums. It can also be more challenging to modify and adjust as needed.

In conclusion, the choice between a 2D 2 colour logo and a full-colour 3D logo will depend on various factors, such as the brand's goals, budget, and target audience. While a 3D logo may be visually appealing and more versatile, it can also be costly and complex to produce. Conversely, a 2D 2 colour logo may be simpler and cost-effective, but it may lack creativity and depth.

Ultimately, a brand should choose a logo that reflects its identity and resonates with its target audience while also being adaptable and versatile for various marketing and branding purposes.

Paul G-Wood

+44 752 500 6255

www.marketingmattersonline.com

paul@marketingmattersonline.co.uk

DIGITAL MARKETING & GRAPHIC DESIGN

Creating & Delivering...Websites, Graphic Designs, Print, Motion Graphics, Animations, Videos, & SEO Google Ranking Results

14 Top Reasons Why Google Isn’t Indexing Your Site

Do you think Google is having a hard time indexing your website? Check out these 14 search indexing issues and how to solve them.

Google won’t index your site? You’re not alone. There are many potential issues that may prevent Google from indexing web pages, and this article covers 14 of them.

Whether you want to know what to do if your site is not mobile-friendly or you’re facing complex indexing issues, we’ve got the information that you need.

Learn how to fix these common problems so that Google can start indexing your pages again.

1. You Don’t Have A Domain Name

The first reason why Google won’t index your site is that you don’t have a domain name. This could be because you’re using the wrong URL for the content, or it’s not set up correctly on WordPress.

If this is happening to you, there are some easy fixes.

Check whether or not your web address starts with “https://XXX.XXX…” which means that someone might be typing in an IP address instead of a domain name and getting redirected to your website.

Also, your IP address redirection may not be configured correctly.

One way to fix this issue is by adding 301 redirects from WWW versions of pages back onto their respective domains. If people get directed here when they try searching for something like [yoursitehere], we want them to land on your physical domain name.

It’s important to ensure that you have a domain name. This is non-negotiable if you want to rank and be competitive on Google.

2. Your Site Is Not Mobile-Friendly

A mobile-friendly website is critical to getting your site indexed by Google since it introduced Mobile-First indexing.

No matter how great the content on your website is, if it’s not optimized for viewing on a smartphone or tablet, you’re going to lose rankings and traffic.

Mobile optimization doesn’t have to be difficult – simply adding responsive design principles like fluid grids and CSS Media Queries can go a long way towards making sure that users will find what they need without experiencing any navigation problems.

The first thing I recommend doing with this issue is running your site through Google’s Mobile-Friendly Testing Tool.

If you don’t get a “passed reading,” you have some work to do to make your site mobile-friendly.

3. You’re Using A Coding Language In A Way That’s Too Complex for Google

Google won’t index your site if you’re using a coding language in a complex way. It doesn’t matter what the language is – it could be old or even updated, like JavaScript – as long as the settings are incorrect and cause crawling and indexing issues.

If this is a problem for you, I recommend running through Google’s Mobile-Friendly Testing Tool to see how mobile-friendly your site really is (and make any fixes that might need to be made).

If your website isn’t passable on their standards yet, they offer plenty of resources with guidelines about all manner of design quirks that can come up while designing a responsive webpage.

4. Your Site Loads Slowly

Slow-loading sites make Google less likely to want them featured in the top results of their index. If your site takes a long time to load, it may be due to many different factors.

It could even be that you have too much content on the page for a user’s browser to handle or if you’re using an old-fashioned server with limited resources.

Solutions:

• Use Google Page Speed Insights – This is one of my favorite tools I’ve found in recent years and helps me identify what sections of the website need urgent attention when improving its speed. The tool analyzes your webpage against five performance best practices (that are crucial for having faster loading sites), such as minimizing connections, reducing payload size, leveraging browser caching, etc., and will give you suggestions about how you can improve each aspect of your site.

• Use a tool like webpagetest.org – This tool will let you know if your website is loading at a fast enough pace. It will also allow you to see, in detail, the specific elements on your site that are causing you issues. Their waterfall can help you identify significant page speed issues before they cause serious problems.

• Use Google’s Page Speed insights again – See where you can make improvements to load times on the site. For example, it might be worth exploring a new hosting plan with more resources (pure dedicated servers are far better than shared ones) or using a CDN service that will serve static content from its cache in multiple locations around the world.

Ideally, make sure your page speed numbers hit 70 or more. As close to 100 as possible is ideal.

If you have any questions whatsoever regarding page speed, you may want to check out SEJ’s ebook on Core Web Vitals.

5. Your Site Has Minimal Well-Written Content

Well-written content is critical for succeeding on Google. If you have minimal content that doesn’t at least meet your competition’s levels, then you may have significant issues even breaking the top 50.

In our experience, content that’s less than 1,000 words does not do as well as content that is more than 1,000 words.

Are we a content writing company? No, we are not. Is word count a ranking factor? Also no.

But, when you’re judging what to do in the context of the competition, making sure your content is well-written is key to success.

The content on your site needs to be good and informative. It needs to answer questions, provide information, or have a point of view that’s different enough from other sites in the same niche as yours.

If it doesn’t meet those standards, Google will likely find another site with better quality content that does.

If you’re wondering why your website isn’t ranking highly in Google search results for some keywords despite following through SEO best practices like adding relevant keywords throughout the text (Hint: Your Content), then one culprit may be thin pages where there really should be more than just 100 words per page!

Thin pages can cause indexing issues because they don’t contain much unique content and don’t meet minimum quality levels compared to your competition.

6. Your Site Isn’t User-friendly And Engaging To Visitors

Having a user-friendly and engaging site is crucial to good SEO. Google will rank your site higher in search results if it’s easy for visitors to find what they’re looking for and navigate around the website without feeling frustrated or aggravated.

Google doesn’t want users spending too much time on a page that either takes forever to load, has confusing navigation, or is just plain hard to use because there are too many distractions (like ads above the fold).

If you only have one product listed per category instead of several, then this could be why your content isn’t ranking well with Google! It’s important not only to target keywords within each post but also to make sure that all related posts link back to other relevant articles/pages on the topic.

Do people like sharing your blog? Are readers being wowed by your content? If not, then this could be why Google has stopped indexing your site.

If someone links directly to one specific product page instead of using relative keywords like “buy,” “purchase” etc., then there might be something wrong with the way other pages link back to that particular product.

Make sure all products listed on category pages also exist within each respective sub-category so users can easily make purchases without having to navigate complex linking hierarchies.

7. You Have A Redirect Loop

Redirect loops are another common problem that prevents indexing. These are typically caused by a common typo and can be fixed with the following steps:

Find the page that is causing the redirect loop. If you are using WordPress, find HTML source of one of your posts on this page or in an .htaccess file and look for “Redirect 301” to see which page it’s trying to direct traffic from. It’s also worth it to repair any 302 redirects and make sure they are set to 301.

Use “find” in Windows Explorer (or Command + F if Mac) to search through all files containing “redirect” until you locate where the problem lies.

Fix any typos so there isn’t a duplicate URL address pointing back at itself then use redirection code like below:

Status codes such as 404s don’t always show up in Google Search Console. Using an external crawler like Screaming Frog, you can find the status codes for 404s and other errors.

If all looks good, use Google Search Console on-site to crawl the site again and resubmit it to indexing. Wait a week or so before checking back in with Google Search Console if there are any new warnings popping up that need attention.

Google doesn’t have time to update their indexes every day, but they do try every few hours which means sometimes your content may not show up right away even though you know it’s been updated. Be patient! It should be indexed soon enough.

8. You’re Using Plugins That Block Googlebot from Crawling Your Site

One example of such a plugin is a robots.txt plugin. If you set your robots.txt file through this plugin to no-index your site, Googlebot will not be able to crawl it.

Set up a robots.txt file and do the following:

When you create this, set it as public so that crawlers can access it without restrictions.

Make sure your robots.txt file does not have the following lines:

User-agent: * Disallow: /

The forward slash means that the robots.txt file is blocking all pages from the root folder of the site. You want to make sure that your robots.txt file looks more like this:

User-agent: * Disallow:

With the disallow line being blank, this is telling crawlers that they can all crawl and index every page on your site without restriction (assuming you don’t have specific pages marked as being noindexed.

9. Your Site Uses JavaScript To Render Content

Using JavaScript by itself is not always a complex issue that causes indexing problems. There isn’t one single rule that says JS is the only thing that causes problems. You have to look at the individual site and diagnose issues to determine if this is a problem.

Where JS comes into play as an issue is when the JS prevents crawling by doing shady things – techniques that may be akin to cloaking.

If you have rendered HTML vs. raw HTML, and you have a link in the raw HTML that isn’t in the rendered HTML, Google may not crawl or index that link. Defining your rendered HTML vs. raw HTML issues is crucial because of these types of mistakes.

If you’re into hiding your JS and CSS files, don’t do it. Google has mentioned that they want to see all of your JS and CSS files when they crawl.

Google wants you to keep all JS and CSS crawl-able. If you have any of those files blocked, you may want to unblock them and allow for full crawling to give Google the view of your site that they need.

10. You Did Not Add All Domain Properties To Google Search Console

If you have more than one variation of your domain, especially in a situation where you have migrated from http:// to https://, you must have all of your domain variations added and verified in Google Search Console.

It’s important to make sure that you’re not missing any of your domain variations when adding them to GSC.

Add them to GSC, and make sure that you verify your ownership of all domain properties to ensure that you are tracking the right ones.