%20%5BConverted%5D-03.png)
Thats why regular maintenance and servicing of your website is essential...
Yes, this can and will happen for several reasons, including:
URL Changes – Platforms like Facebook and Google may update their URL structures, especially if the business changes its name, username, or gets flagged for policy violations.
Account Suspension or Deletion – If the linked account is suspended, deleted, or rebranded, the original link may no longer work.
Platform Policy Updates – Social media platforms periodically update their policies, which may affect public accessibility or link structures.
Expired or Broken Redirects – Some URL shorteners or tracking links (e.g., UTM parameters) may expire or get altered by the platform.
Permissions and Privacy Settings – The linked page might have changed its visibility settings, requiring authentication or restricting public access.
Changes in Business Listings – Google Business Profiles, for example, sometimes merge, relocate, or get temporarily disabled due to verification issues.
Manual or Automated Updates by the Platform – Sometimes, platforms automatically update links, causing old ones to break without notice.
This is what we do....
Keeping your website’s external links functional is crucial for maintaining a seamless user experience and ensuring your audience can easily find your social media pages and business listings. However, as platforms like Facebook and Google frequently update URLs, enforce policy changes, and adjust privacy settings, links can unexpectedly break. Regularly auditing and updating these connections can help prevent downtime and keep your digital presence intact. By staying proactive, we can ensure your visitors always have direct access to your latest content, services, and community engagement channels.
Paul G-Wood
+44 752 500 6255
DIGITAL MARKETING & GRAPHIC DESIGN
Creating & Delivering...Websites, Graphic Designs, Print, Motion Graphics, Animations, Videos, & SEO/AEO Google Ranking Results
Ai & AEO Management & Consultancy Services
Certified Digital Marketing Specialist
Comments