Understanding the Importance of a Google Business Profile (GBP)

This guide explains the importance of setting up a Google Business Profile (GBP) for your business. It’s written in simple terms for anyone with limited IT experience. You’ll see the benefits of a GBP, learn where your profile appears on Google, and see how to set one up.A Google Business Profile is a free online listing that allows your business to show up in Google Search results and on Google Maps. It helps customers find you easily, see what you offer, and get in touch with you. Here’s how it works and why it’s essential.

1. What is a Google Business Profile?

A Google Business Profile is a free listing that makes it easier for people to find your business when they search for related services or products. It shows up on Google Search and Google Maps, allowing potential customers to easily view your business details and get directions.

2. Where People Will See Your Business Profile

- Google Search Results (SERP): When someone searches for your business or services similar to yours, your profile appears prominently in Google’s search results.- Google Maps: Your business location shows up on Google Maps, making it easy for customers to get directions, contact details, and reviews.

3. Key Benefits of a Google Business Profile

- Increased Visibility: Your business is more visible to people searching locally for your services.- Customer Connection: Customers can view your hours, services, photos, and contact information, giving them confidence in your business.- Positive First Impressions: A professional profile with good reviews makes your business look trustworthy and approachable.- Customer Reviews: Reviews on your profile allow new customers to see past experiences, helping build trust.

4. How to Set Up Your Google Business Profile

Setting up a Google Business Profile is simple and can be done in a few steps:1. Go to google.com/business and click "Manage Now".2. Sign in to your Google Account.3. Enter your business details, such as name, address, phone number, and website link.4. Verify your business by following the instructions.5. Once verified, update your profile with hours, services, and photos.For a smooth setup, use clear, professional photos, and ensure contact information is accurate.

Conclusion

A Google Business Profile listing is an invaluable, free tool to make your business easy to find. With minimal setup time, you can greatly improve your business’s visibility and attract new customers.

If you have any questions or need assistance setting up your GBP, feel free to reach out...

www.marketingmattersonline.com

info@marketingmattersonline.co.uk

Ways to create a poll on Facebook

In a group

1. Select Groups from the top right of Facebook 

2. Choose your group 

3. Tap Write something... 

4. Select Create Poll 

5. Enter your prompt and options 

6. Choose if you want to allow multiple answers or anyone to add options 

7. Tap Post 

   
   

8. In a Messenger group chat

   1. Open the Messenger app 

   2. Create a new group chat or select an existing one 

   3. Click the + icon in the bottom left 

   4. Select the Poll tab 

   5. Enter your question and answer options 

   6. Click Create Poll 

      
      

9. In an event

   1. Navigate to Events 

   2. Select the event you want to create a poll for 

   3. Tap the three dots in the bottom right 

   4. Select Poll 

   5. Enter your question and answers 

   6. Click Post 

      
      

10. In a Facebook Live

    1. Click Interactivity and choose Polls 

    2. Find the Polls card in your Dashboard 

    3. Click Activate poll 

    
    

    

    
    

You can also create a poll in a Facebook story by clicking on a photo or adding text, and then selecting the sticker for a poll. 

Polls can be a useful way for brands to gather data from their audience, such as what their users like, how they feel about the brand, and suggestions for improvement. 

You can also watch this video to learn how to create a poll on Facebook:

Understanding Impressions, Reach, and Engagement on Facebook

When running Facebook ads or posting on social media, it’s essential to understand the three key metrics that measure the success of your content: Impressions, Reach, and Engagement. Here’s a quick guide to what each of these means and why they matter:

Here's a simple explanation of the difference between Impressions, Reach, and Engagement for Facebook ads and posts:

1. Impressions: This is the total number of times your ad or post was shown to people. If someone sees your ad multiple times, each time counts as an impression.

2. Reach: This is the number of unique people who saw your ad or post. If someone sees your ad 5 times, they still only count as 1 in the reach.

3. Engagement: This is how people interact with your ad or post. Engagement includes actions like liking, sharing, commenting, or clicking on your post.

So, Impressions are about how often your ad is shown, Reach is about how many different people see it, and Engagement is about what people do with your ad.

1. Impressions

Impressions are the total number of times your ad or post is shown to people. If someone sees your ad multiple times, each view counts as an impression. This metric is useful for understanding the overall exposure of your content.

Example: If your ad appears 3 times in the feed of one person and twice in another's, your ad has a total of 5 impressions.

2. Reach

Reach refers to the number of unique people who see your ad or post. Unlike impressions, which count every view, reach counts only unique views. If someone sees your ad 5 times, they still count as just 1 in the reach metric. Reach gives insight into how widely your content is spreading among individuals.

Example: If 100 unique people see your ad, your reach is 100.

3. Engagement

Engagement measures how people interact with your ad or post. This includes actions like likes, shares, comments, and clicks. Engagement is crucial because it reflects how interesting or valuable your audience finds your content.

Example: If your post gets 50 likes, 20 comments, and 10 shares, your engagement total would be 80 actions.

Putting It All Together

• Impressions tell you how often your ad is displayed.

• Reach shows you how many unique people see it.

• Engagement reveals how people are interacting with it.

Understanding these metrics can help you better tailor your content, reach the right audience, and ultimately achieve your marketing goals.