Why Do You Need a Website?

The three most common questions I get asked...

1. Why do I need a website?

2. How much does it cost?

3. Why do I need a service & maintenance plan?

A website is an essential part of any business. It acts as a virtual storefront that is accessible 24/7. A website allows potential customers to find your business, learn about your products or services, and contact you. Without a website, you are missing out on potential customers and limiting your reach.

A website also provides credibility to your business. Consumers expect a business to have a website, and if you don't have one, they may question the legitimacy of your business. A website shows that you are invested in your business and are willing to put in the effort to provide a quality online experience for your customers.

How much does it cost?

The cost of a website can vary depending on the complexity of the project. A simple website with a few pages will cost less than a complex website with multiple pages, e-commerce functionality, and custom features.

A website requires a lot of work from various professionals, such as web designers, developers, and content creators. These professionals have different skill sets and need to be compensated for their work. Additionally, the cost of hosting, domain registration, and security measures can add up.

It's important to remember that a website is an investment in your business. A well-designed website can attract new customers and increase revenue. It's worth spending the money to ensure that your website is functional, user-friendly, and visually appealing.

Why Do I Need to Pay a Monthly Service and Maintenance Fee?

A website is not a one-time project. It requires ongoing maintenance to ensure that it stays up-to-date, secure, and functional. Just like a car, a website requires regular check-ups to make sure that everything is working as it should.

A monthly service and maintenance fee covers things like website backups, security updates, plugin updates, and bug fixes. It ensures that your website stays secure and functions properly. If something goes wrong with your website, the service and maintenance fee covers the cost of fixing it.

It's important to remember that a website is not a set-it-and-forget-it project. It requires ongoing attention to ensure that it continues to meet the needs of your business and your customers.

In Conclusion

A website is an essential part of any business. It provides credibility, attracts new customers, and increases revenue. While the cost of a website can vary, it's important to remember that it's an investment in your business. A monthly service and maintenance fee ensures that your website stays up-to-date, secure, and functional. It's worth spending the money to ensure that your website provides a quality online experience for your customers.

Paul G-Wood

+44 752 500 6255

www.marketingmattersonline.com

paul@marketingmattersonline.co.uk

DIGITAL MARKETING & GRAPHIC DESIGN

Creating & Delivering...Websites, Graphic Designs, Print, Motion Graphics, Animations, Videos, & SEO Google Ranking Results

Ai & Chat GPT Management & Consultancy Services

There can be only one…

Search Engine Market Share: Who’s Leading the Race In 2023

The world of search engines has been dominated by Google since its inception in 1998. However, Google is not the only search engine available, and other search engines exist, each with varying market shares depending on location and device. E-commerce store owners and website owners may find it useful to know the search engine market share to rank in specific countries or devices.

As of June 2022, Google's global search engine market share was 91.88%, according to StatCounter. Bing followed with 3.19%, while Yahoo, Yandex, Baidu, and DuckDuckGo had 1.33%, 1.52%, 0.76%, and 0.64%, respectively. Other search engines made up the remaining 0.68%. Meanwhile, according to SimilarWeb, Google topped the global search engine market share at 90.63%, followed by Yahoo at 3.25%, Bing at 2.88%, and Yandex at 0.45%.

Search engine market share varies depending on the device, with mobile devices having a different market share from desktops. As of June 2022, Google's market share on mobile devices was 95.31% on StatCounter and 93.38% on SimilarWeb. On desktops, Google's market share was 84.73% on StatCounter and 85.56% on SimilarWeb.

Google has been expanding its business beyond search engines, including software products, search advertising, infrastructure, and self-driving cars. Google processes over 100,000 search queries per second, and its annual revenue hit $257 billion in 2021, breaking the $200 billion mark for the first time.

In conclusion, while Google dominates the search engine market, it is not the only search engine available, and website owners may find it useful to know the market share in specific locations and devices.

Search Engine Market Share in 2023

Google is the undisputed market leader in online search, taking the majority of the search engine market share. OK no harm to take a little notice of the others but...

The reality is Google is the Highlander and there is only one!!

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Is there difference between Vector files and Source files?

Usage and Ownership information.

Source files are the original, layered design files used by graphic designers to create their designs. They allow for future edits to be made easily and can be changed in terms of typography, colour, and size. Some examples of source file formats include AI, EPS, SVG, PDF, PSD, JPG, and PNG. These files contain separate layers that can be edited, resized, colour changed, moved, font changes and so on. However, files made from formats different from the source files may lose some of their properties.

On the other hand, Vector files use mathematical algorithms instead of pixels to define their images, making them resolution-independent and highly scalable without losing quality. Vector files are commonly used with graphic designers, especially with Adobe Illustrator software. The most commonly used file formats for vector files are AI and EPS. Vector-based images can be infinitely scaled without losing image quality or pixelation. Therefore, it is recommended to design branding elements like logos in vector formats for maximum flexibility in resizing to fit different supports.

The generally accepted law regarding the purchase of source files for artwork from a design agency stipulates that the buyer owns the physical copy of the file, but not necessarily the copyright or the right to use it for commercial purposes without the designer's permission. The designer retains the intellectual property rights to the original artwork, and the buyer typically only has a license to use the artwork for its intended purpose. Any additional use beyond that requires permission from the designer and may involve additional fees.