How Users and Trends are Changing..
Since its launch in 2004, Facebook has evolved from a Harvard dorm room project into the world’s largest social media platform. Despite the rise and fall of many of its early competitors like MySpace and Bebo, Facebook has stood the test of time, becoming a cornerstone of social interaction and digital marketing. But is Facebook still as dominant in the UK as it once was? In this report, we explore the latest UK statistics to reveal how Facebook usage is shifting.
The Rise of Facebook
When Facebook was launched, it allowed users to share thoughts, connect with friends, and follow pages of interest. Over time, it became a hub for personal expression and a powerful tool for businesses to connect with their audience. As of 2023, Facebook has over 2.6 billion active users globally, with 44.84 million users in the UK alone.
Key Facebook Statistics for the UK (2023)
- Total Users: 44.84 million in the UK- Daily Use: 44% of the UK population uses Facebook daily- Largest Age Group: 25-34 year olds, making up 11.2 million users- Demographics: Women (52%) slightly outnumber men (48%)- Average Time Spent: 23 minutes per day- Top Content Creator: LADBible, with 1.6 billion video views- Top Facebook Group: Manchester United, with 73+ million followers
Facebook’s Growing Older Audience
One significant trend in recent years is the increasing use of Facebook by older generations. While the platform was once dominated by younger users, those aged 65 and over now represent 9% of the userbase, up from just 4% in 2012. Meanwhile, the proportion of users aged 18-24 has declined, from 24% in 2012 to just 16% in 2020. Facebook’s shift in demographics highlights how it has become more popular with older users while remaining relevant across all age groups.
Advertising on Facebook: The Financial Powerhouse
Facebook's influence extends beyond social interaction; it’s a giant in digital advertising. In the UK alone, Facebook’s ad revenue skyrocketed from £181 million in 2011 to over £2.5 billion by 2019. Despite a dip in ad revenue growth in early 2020, Facebook continues to be a powerful platform for advertisers, controlling 28% of the UK’s digital advertising market by 2021, second only to Google.
Most Popular Facebook Pages and Creators in the UK
In terms of followers, Manchester United leads with over 73 million, while musicians like Adele and actors like Jason Statham dominate in entertainment. On the content front, LADBible is the top video creator, racking up 1.6 billion views.
Conclusion
Facebook’s UK userbase may be ageing, but its relevance remains strong, with millions of daily active users and significant influence in the advertising space. For businesses, especially those targeting older demographics, Facebook remains a critical platform for engagement and brand promotion.
コメント