What is Facebook Reach?

Updated: Jan 14, 2021

What Is Facebook Reach and How Is It Calculated?

Understanding performance should be an integral part of any social media marketing strategy. And what better way to start than by brushing up on key metrics?

Even though Facebook is the number one social network in terms of global monthly active users, and a key focus of many brands’ digital marketing efforts, some of the platform’s metrics are not exactly straightforward.

How do I calculate monthly reach?

Can I just add daily reach and get a nice sum for a longer period of time?

What’s the difference between average reach and total reach?

If you’ve ever asked any of these questions, or you generally want to better understand Facebook reach and find out how it’s relevant to your social strategy, keep reading. We will go over how Facebook defines the metric, how many different types of reach there are, and what marketers should do with all this information.

It’s not that complicated, we promise!

So, what exactly is Facebook reach?

Let’s start with the very basics: definitions. According to Facebook, reach is the number of unique users who had any content from your Facebook Page or about your Page enter their screen. So, in simple terms, it’s the count of Facebook users who came into contact with your brand on Facebook.

The definition alone seems straightforward. What makes matters a bit more complicated, is the fact that reach is calculated in 1-day, 7-day, and 28-day increments.

For example:

· If a user sees your content twice in one day and then twice the next day, and you choose to view reach in 1-day increments, the user will be counted once on day 1 and once on day 2;

· If you choose to view 7-day or 28-day reach, the same user will only be counted once in the 7-day and 28-day periods, respectively, regardless of the number of times they see your type of content.

What does this mean? The exact same performance in terms of reaching Facebook users can be represented in a few different ways, depending on the timespan you take into account. Keeping this in mind when analyzing your results will help you avoid misunderstandings.

What are the different types of Facebook reach?

Understanding how Facebook reach is calculated is a good start, but it’s also important to know the differences between the different types of reach:

· Post reach is the total number of people who saw a particular post from your Page in their Facebook news feed;

· Page reach is how many people had any of your content enter their feed.

Both of these types of reach can be further divided into 3 categories:

Organic reach

This is the reach that you get for free thanks to Facebook’s algorithm. It includes your fans seeing your content in their feed when you post it, people seeing your pictures and albums, or users who see mentions of your profile in their feed.

You can boost your organic reach by finding out when your audience is the most active and working towards increasing your engagement.

Viral reach

Viral reach consists of the people who saw your content thanks to a third person, as opposed to directly through your Page. So, for example, if one of your fans shares your post and their Facebook friends see it – they would be counted as viral reach. High viral reach is a sign that your community is highly engaged and willing to act as your ambassadors online.

Paid reach

This category is pretty self-explanatory and consists of all the users who saw your content through Facebook advertising (aka your target audience).

You can increase your paid reach by optimizing your Facebook campaign settings: experimenting with targeting and bidding, creating new target audiences, and testing multiple creatives.

NapoleonCat’s total reach analysis