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The first impression is crucial, especially when it comes to online business. A website is the face of a company and the primary point of contact for potential clients. Similarly, social media pages require constant updates and management to ensure they function optimally and engage users. Outdated information, broken links, non-mobile-friendly sites, and poor responsiveness all negatively impact the user experience. A well-designed and fully functioning website is critical for showcasing a business's products, prices, place, and promotions. Any website issues or difficulties will reflect poorly on the business and may result in lost customers and revenue. Therefore, it's important to keep the website updated, aesthetically pleasing, and optimised for search engines by including SEO tags, page links, Schema text tags, Image Alt tags, On-Page SEO, Google Indexing, GMB updates & post linking, high authority backlinks, and high-performing keywords & phrases.

 

Social media platforms, specifically Facebook business pages, require regular and engaging content to attract and retain customers. Consistent and updated posts can also positively affect search engine rankings. Visitors make immediate judgments based on their first impressions of the business, whether through social media or a website, so it's crucial to make a strong impression. The link between social media and a business's website is an essential aspect of online marketing.